A new look for LINK
From its cover and content to its typefaces and paper stock, SAIT's flagship magazine has been completely redesigned to better tell stories for and about the SAIT community.
"With the Fall 2017 issue, LINK has been refreshed for SAIT's second century," says editor Nancy Cope. "We wanted to bring readers a magazine with a more contemporary feel and with stories offering unique insights into today's issues from alumni and SAIT experts."
Cope says the redesign began earlier this year when the LINK team sat down with longtime LINK designers, Calgary-based Ivy Design Inc., to review readership surveys and results from recent focus groups.
"Our research shows LINK has a loyal readership, so this refresh is intended to keep the magazine current in its design and editorial approach," Cope says.
The new layout
On every page, more white space gives stories space to breathe.
"We've reimagined the flow of the magazine to draw readers through each copy, from the front pages to the back," says Ivy President Richard Maruk.
Those front pages — now called Quick Start — aim to keep alumni connected with their alma mater through stories on what's new and noteworthy on campus.
The middle of the magazine showcases longer feature stories, enabling LINK's talented writers to take a deeper, more thoughtful look at important topics. Shorter stories explore trends, innovation and issues of interest to SAIT alumni and general readers.
LINK will continue to work with skilled photographers and illustrators. The magazine's new design features larger images to bring an enhanced visual component to its stories.
"Sometimes, the photos will remind you of the distinctive places on campus — like the bowling alley in Campus Centre — and other times the photos take you inside a story," Cope says.
The images are further enhanced by Maruk's selection of Rolland Enviro paper, a 100% recycled stock chosen for its sustainability, smooth finish and rich colour quality.
At the back of the magazine is a new section called In the Loop, which focuses on alumni through profiles, Class Notes and a calendar of events on campus. To give alumni the last word, a column called On the Job takes readers behind the scenes with SAIT alumni who are doing intriguing work throughout the community.
Reflecting more of SAIT
The digital version of LINK also continues to evolve, with more video offerings and plans for online stories expanding on key themes from each issue. Online stories and the Alumni Connect e-newsletter also help readers stay up to date on SAIT activities between print issues.
For Brian Bowman, Director of Alumni and Development and LINK's editor-in-chief, the new see-through masthead on the magazine's cover reflects how its stories offer insights into innovation, ingenuity and intriguing people in the SAIT community.
"LINK is now an alumni magazine that we think looks more like SAIT, feels more like us and sounds more like us," Bowman says.
LINK is mailed to alumni across Canada and around the world twice a year. It's also available for pick up on campus.
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