Launch your career in the exciting field of marketing. You will discover the areas where business and creativity collide as you develop fundamental skills in promotion, communications, strategic marketing and more. Courses are available through part-time studies (evenings, weekends and online), and are transferable to the Business Administration (Marketing) diploma. You have up to five years to complete this program.
Marketing professionals engage in all aspects of researching, developing and coordinating a company's marketing efforts. Our convenient part-time and online marketing courses will give you the skills to apply savvy marketing techniques, teach you how to draw in new customers and drive brand loyalty.
Our comprehensive marketing courses combine traditional learning with practical hands-on experience. You will come away with sound skills in business communications, sales training, marketing strategy and more.
This program is available through Continuing Education (evenings and weekends), as well as through Distance Education (online).
High Quality, Professional Instruction
Given the fast-paced nature of marketing today, it is critical you learn from leading industry experts who are passionate about the subject and have extensive real-world experience. The instructors at SAIT take a "learn-by-doing" approach and offer the strategies, tools and methodologies to deepen your marketing insights and maximize your potential for success.
"Excellent course! I really liked the way the instructor covered every topic using examples from industry."
SAIT Marketing Student
Laddering and Transferability
You can transfer coursework to the full-time or part-time Business Administration diploma (Marketing major). You have up to seven years to complete all 20 diploma courses (including the certificate-level).
Students in this program may be eligible for entry-level marketing jobs such as:
- Marketing Assistant
- Merchandise Associate
- Advertising Assistant
- Sales Representative
Admission and Completion
Getting started is simple. There are no entrance requirements for this program. You can register for courses at anytime by clicking on a course name in the table at the end of this page. Be sure to have your SAIT student ID number. Need to get your ID number? Call the Office of the Registrar at 1.877.284.7248.
Once you register for your first course, fill out and submit the Program Declaration form to the Office of the Registrar. You have five years to complete the program and must meet the graduation requirements as they exist at the time you register for your first course (see AC.3.1.1 Grading and Progression).
Ready to get started? Our marketing courses are available through Continuing Education, offered in the evenings and weekends. If an online program works better with your schedule, courses are also available online through Distance Education.
Evening courses are offered with January, May and/or September start dates.
Online courses are offered up to 12 times per year; start dates vary.
Registration for coursework is outlined as follows:
- Fall enrolment opens in July
- Winter enrolment opens in October
- Spring enrolment opens in February
Online registration closes about one week before the course start date. You can register up to one business day before the start date by calling 403.284.7248 or 1.877.284.7248. Courses fill up quickly, so you are advised to register early.
Four core courses and four electives are required to complete the program. Review our courses in the chart below:
|COURSE NAME||COURSE CODE||OFFERED|
|Business Mathematics||BMAT-230||Classroom or Online|
|Communication and Presentation Skills||COMN-220||Classroom or Online|
|Marketing Essentials||MKTG-260||Classroom or Online|
|Marketing You||MKTG-275||Classroom and Online|
|Elective Courses: Choose 4|
|Brand Management||MKTG-306||Classroom or Online|
|Business Computers||BCMP-225||Classroom or Online|
|Introduction to Business||MNGT-200||Classroom or Online|
|Marketing Action||MKTG-336||Classroom or Online|
|Marketing Research||MKTG-322||Classroom or Online|
- We find there is a direct correlation between the time and energy invested to the amount of success achieved.
- Students with the most success in this program demonstrate an interest in promotion and marketing, have strong leadership potential and demonstrate proficiency in the English language.
- Remaining focused and diligent with coursework is important for success in completing the program.