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Business Development - MKTG 365

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Course Description

Selling techniques and managing a sales force is examined in this course. First,newer methods of selling are introduced and applied based on trends in consumer behaviour. The selling process involves thorough research of a potential customer, business industry. Additionally, essential steps to successfully close a sale, manage sales accounts, and provide customer care are reviewed. Secondly, managing a sales force is explored including organization of a sales department, forecasting sales, recruiting and training a sales force, evaluating performance, and legal and ethical issues within the sales profession.

Credits: 3




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