Business Development - MKTG 365Learn more and register
Selling techniques and managing a sales force is examined in this course. First,newer methods of selling are introduced and applied based on trends in consumer behaviour. The selling process involves thorough research of a potential customer, business industry. Additionally, essential steps to successfully close a sale, manage sales accounts, and provide customer care are reviewed. Secondly, managing a sales force is explored including organization of a sales department, forecasting sales, recruiting and training a sales force, evaluating performance, and legal and ethical issues within the sales profession.
- One of:
- MKTG 260 - Marketing Essentials
- MKTG 205 - Marketing Essentials