0 Recently Viewed Full-Time Program(s) Download Your Career and Program Guide

Consumer Behaviour - MKTG 340

Learn more and register

Course Description

Knowing what makes customers tick is one key to business success. This course explores different elements that influence the consumer decision-making process and the subsequent impact on marketing activities. Topics include consumer behavior and customer research; consumer archetype and marketing segments; environmental influences (internal and external); individual determinants; decision-making/buying processes; and information research and strategy evaluation. A variety of approaches to learning will be used, including discussions, contemporary case activities, self-reflection, research and individual and group work assignments. The focus is on practical implications of this knowledge for the marketer.

Credits: 3




Classroom or Online

Start typing to search SAIT.ca
Refine Results

Search results

Got feedback on SAIT's new search?

We launched our new search tool on March 21. We'd love to hear your thoughts.

Leave Feedback